Phillip Smith

Twitter done right by @walrusmagazine

Cross-posted from www.phillipadsmith.com.


My inbox. “The Walrus is now following you on Twitter!.” My immediate reaction: oh gawd, please spare me. Another publication joining the micro-blogging fray only to shovel their RSS feeds into Twitter and to provide no real value…



Thankfully, I was completely wrong. And wrong enough that I felt I should comment on how right The Walrus is approaching the exercise.



Their approach? Simple. Witty, upbeat, and personal. Fun banter with other publications on Twitter, like @thismagazine, @spacing, and @blogto. Engaging with the community, not broadcasting. Check out @walrusmagazine on Twitter and take notes: twitter.com/walrusmagazine



Encore.

About

Hi, I'm Phillip Smith, a veteran digital publishing consultant, online advocacy specialist, and strategic convener. If you enjoyed reading this, find me on Twitter and I'll keep you updated.

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