Phillip Smith

Twitter done right by @walrusmagazine

Cross-posted from www.phillipadsmith.com.


My inbox. “The Walrus is now following you on Twitter!.” My immediate reaction: oh gawd, please spare me. Another publication joining the micro-blogging fray only to shovel their RSS feeds into Twitter and to provide no real value…



Thankfully, I was completely wrong. And wrong enough that I felt I should comment on how right The Walrus is approaching the exercise.



Their approach? Simple. Witty, upbeat, and personal. Fun banter with other publications on Twitter, like @thismagazine, @spacing, and @blogto. Engaging with the community, not broadcasting. Check out @walrusmagazine on Twitter and take notes: twitter.com/walrusmagazine



Encore.

About

Hi, I'm Phillip Smith, a veteran digital publishing consultant, online advocacy specialist, and strategic convener. If you enjoyed reading this, find me on Twitter and I'll keep you updated.

Related

What 1000 true fans means for today’s journalism startups

This essay, started two weeks ago — where does the time go!? — seems particularly timely in light of several recent articles about How mu...… Continue reading