Phillip Smith

rabble's new home in Second Life

rabble / Don Tapscott announcement in Second Life

I have to admit that when I first heard of Internet-based virtual worlds like Second Life some years ago, I didn't rush out to sign-up and create an Avatar. Given that I've never even found the time to play a video game on a computer that I've had for three years, it certainly wasn't high on my list. And, when Web of Change alumni Darren Barefoot created the satirical site Get a First Life, I was laughing pretty hard.

However, the last few months has started to make me re-think my position. Not entirely, but a bit. Last fall I started working with the team at one of Canada's most established independent online news sites -- rabble.ca -- to help them explore a strategy (and a new look) for the next five years. One of the newer visionaries at rabble.ca (and there are many) is Wayne McPhail, a founder of the rabble podcast network. Not happy to sit back and just produce a number of quality podcasts, Wayne has continued to blaze a trail for rabble -- this time right into Second Life.

Over the last few months, I've watched Wayne:

  • Find a permanent piece of land for rabble in Second Life (and even virtual land doesn't come for free!);
  • Build a physical structure for rabble (Wayne used some basic platform objects to make a very cool, modular tree house);
  • Create an announcement for the upcoming Don Tapscott talk in Second Life (exclusive to rabble);
  • Engineer a fully functioning podcast chair for Second Life. It highlights the three latest rabble radio shows with links to the archives, the main rpn page and rabble.ca.

Below are a number of photos that Wayne has taken throughout the process.

I must admit: the process is fascinating! And though I'm not quite ready to take the plunge myself, several of my non-profit tech colleagues have hopped right in. And, as I work through the design and strategy challenges around the upcoming re-launch of rabble.ca, I'm forced to think about the opportunities around Second Life and how to integrate it into a Web site & online strategy.

Ideas welcome. ;-)

About

Hi, I'm Phillip Smith, a veteran digital publishing consultant, online advocacy specialist, and strategic convener. If you enjoyed reading this, find me on Twitter and I'll keep you updated.

Related

Dear Internet, can we talk? We have an information pollution problem of epic proportions.

Misinformation and disinformation are not challenges specific to any single platform, or the responsibility of any single company: they r...… Continue reading