Phillip Smith

Creative campaigning: NDP goes online.

Mission accomplished

I received the following (cleverly crafted) e-mail from the NDP team on Saturday:

Can you believe these Liberals?

Watching the Liberal convention, it's clear these Liberals haven't learned a thing. Arrogance and backroom deals are alive and well in the Liberal party.

On a better note, we've almost succeeded in our campaign to buy an ad on theglobeandmail.com. We just need about $2000 more to make it a go. Can I count on you to make it happen? Please donate online now by clicking here.

When people log on to theglobeandmail.com on Monday, let's make Jack Layton and the NDP the first thing they see.

Éric Hébert-Daly Federal Secretary, Canada's NDP Sent from my BlackBerry Wireless Handheld

And, upon visiting the theglobeandmail.com this morning, found Jack Layton staring me right in the face. I've screen captured the page for posterity: a nice example of very solid online campaign strategy. NDP ad runs on the front page of theglobeandmail.com

About

Hi, I'm Phillip Smith, a veteran digital publishing consultant, online advocacy specialist, and strategic convener. If you enjoyed reading this, find me on Twitter and I'll keep you updated.

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